NurtureMe
They Built the Tech. We Built the Brand.
NurtureMe had a bold idea—AI agents that automate hiring from outreach to retention. But without a brand, a message, or a website, the product couldn’t gain traction. The vision was there, but it lacked the trust, clarity, and digital presence needed to connect with the market. We stepped in to turn that early-stage concept into something that felt real, premium, and ready to scale.
NurtureMe – ATS Platform UI/UX Case Study | Aprycot
Despite building a powerful product, NurtureMe was struggling to get people to understand it—let alone act on it. The brand felt unfinished, the story didn’t land, and the platform lacked the credibility needed to build momentum. Investors were confused. Clients hesitated. Even the internal team wasn’t aligned on how to talk about what they had. Without the right foundation, growth had stalled.
We Made It Easy to Get, Easy to Trust, and Easy to Buy.
Our work started with strategy—getting to the core of what made NurtureMe different. We refined the product narrative, crafted messaging that focused on outcomes, and created a design system that looked sharp, scalable, and built for trust. The site experience was streamlined around conversion and clarity, giving the platform a voice and structure that made people lean in instead of bounce off.
Everything It Needed to Scale.
This wasn’t about handing over assets—it was about building the systems that let the brand grow. We delivered complete brand messaging and positioning, a modern visual identity, UX strategy, custom UI, and a full website design optimized for engagement. We also supported the team with investor decks and motion direction to bring the product’s value to life visually. Every part of the work was intentional—strategic, elevated, and built to perform.
From Confused to Confident.
The transformation was immediate. NurtureMe finally had a brand and site that matched the strength of its product. The team could speak about the platform with clarity, prospects were more engaged, and investors saw a company ready to lead. What changed wasn’t the technology—it was how the world experienced it. That shift made all the difference, and now NurtureMe is positioned to grow with confidence and consistency.
